Goal

Using SEO tools, we want to get:

  • Phrases
  • Questions & Answers

SEO tools

Group #1

  • Google Ads Keyword Planner /////
  • Google Search Console ///// - free. track your website’s performance in organic search. shows the keywords that have sent the most traffic. Search results.
  • Answer the Public ///// - tells you about what people are searching for. finds questions, prepositions, comparisons, alphabeticals, and related searches. who, what, why, where, how, which, when, are, and is.

Group #2

  • UberSuggest //// - free, very limited. filter keyword suggestions by comparison, question, and preposition variations
  • Soovle //// - Free. shows you the complete Google search recommendations for your main keyword. Unlimited searches.

Group #3

  • Google Trends /// - free. visualizes the relative search popularity of a keyword over time
  • Google “People Also Ask” /// - questions that Google knows searchers are asking and want to know the answers to. Click on any of these questions, and Google will load more. Look at Google’s “Featured Snippet”, “Related Searches”
  • Questiondb /// - free with limited features. finds the questions people are asking about a specific topic, questions sourced from Reddit

Group #4

  • Keyword Surfer // - Chrome extension which shows estimated global and monthly search volumes for any query typed into Google
  • Keyworddit // - free. keyword ideas from Reddit. starting point if you know little or nothing about a niche. Paste interesting keywords from Keyworddit into Keyword Sheeter or Ahrefs’ Keywords Explorer.
  • SEMRush //

Group #5

Group - Other

  • LSIGraph
  • Google My Business
  • Google Adwords
  • Google Analytics - shows your website Engagement, Retention, Monetisation details, and more; Where do visitors come from, how much time do they spend, how many new, which devices, which content do they like
  • Google Correlate
  • Keywords Everywhere
  • Word Tracker
  • Wordtracker Scout
  • Coschedule Headline Analyzer
  • SEOSiteCheckup
  • AlsoAsked
  • Merge words

Process

  • Choose a Topic
  • Research—Survey the Industry
    • FAQ
    • Tips & Tricks
    • Hacks
    • Best Practices
    • “Wish I had known”
    • Biggest Problems with [topic]
    • Use Tools like…
      • AnswerThePublic.com
      • KeywordTool.io
        • YouTube Keywords
        • Google Keywords
        • Hashtags
        • Hashtag Generator
      • Google.com
        • “People also ask” Accordion
            1. Click on each one that applies
            1. Additional, related FAQ will automatically populate
            1. Keep expanding until the FAQ become unrelated
        • Relate Searches
          • Look at the bottom of Google and make a list of “Related Searches”
          • Click on each, scroll to the bottom, and repeat until they become unrelated.
      • Forums
        • Scrape forums like Reddit or FB groups for top FAQ
          • Check for Subreddit wikis and Pinned posts
    • Organize & Categorize (above)
    • Add to Knowledge Base
  • Ask Questions to Professional Experts
      1. Find 3 Professional Experts
      • Ask the first, “who’s the best person you know (that you could get in contact with with soft intro).
      1. Ask each…
        1. If someone put a gun to your head and said, “After all your years of experience, what top 3 things make the biggest positive impact on my learning [topic].
        1. If you were sending me to Mars to be a professional at [topic], and we’d have no communication after launch, what 3 tips would set me up for success on my own?
        1. If you could restart your career as a [topic] professional, what would you have done differently?
        1. What’s the most important thing for any beginner to know before starting their professional journey at [topic]?
        1. Where’s the industry headed? What’s the largest market? What’s an example of the newest, “frontier” market or tech?
        1. What were your biggest breakthroughs, or aha-moments in your professional development?
  • Get a Mentor
    • Find a professional expert who’s already receiving the results you seek
      • Ask permission to check back on a regular basis
      • Ask if you can help them in anyway with their projects
      • Ask for the most amazing example of your topic, and ask for the major steps to get from 0 to that.
  • Define Your 30 Day Goal
    • Aim high
    • Define 3 SMART Objectives per week
    • Define 3 SMART Objectives per day
  • Take a Class
    • Study & “do” simultaneously
    • Digital Class
      • Check Lynda & Udemy for “Essentials Training” or “[Topic] For Beginners” course (1 week’s worth)
    • Physical Course
      • Find an in-person class or workshop to join
  • Practice Daily
    • Honeymoon Sprint
      • 20 Hour Rule
        • 20 focused hours makes the most of “the learning curve”
    • Checkin with Mentor
      • Get honest feedback
    • Balance Learning & Doing
  • Bonus
    • Dreamweave
      • Overlap your goal with someone else’s.
      • Hold each other accountable for 30 days.

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